PHP Life

Did you make a program and are you ready to sell it over the Internet? Then how to ensure you get orders for it? Just inform your customers about the program. Do it right so that to ensure maximum effectiveness. Simple methods will help you in that matter.

It annoys you indeed if you make every effort to develop a program, do a lot of work but there is no effect from selling. Why? This software is really in great demand, it’s useful, easy-to-use and powerful. Why no one buys it?

Because no one knows about it!
Even if you announce the software release on the web-site, how would your customers learn about this?
There are millions of people in the world. How many of them have you informed on your product? I bet not so many.

I suggest you should calm down and think over how to inform as many customers as possible.

Certainly, through the mass media. It really justifies its name, doesn’t it?

But which media to choose, if there are so many and the target audience is different for each of them? It would be logical to suggest that only those media should be selected which give maximum effectiveness (maximum number of selling).

Is your program in demand with housewives? Or programmers?

What is the target audience for your product? For whom did you make it?

The target audience for my own class library is the PHP programmers. No one else will be interested in my software. And the programmers should be informed through specifically oriented mass media.

So, Objective 1:
Make a list of mass media for your target audience

Make a simple list. Specify the name of the mass media, advertising rate, format, effectiveness and other parameters which can identify how much effectiveness you get from the advertised information on your product.

You will find all you need with the help of the Internet.